At the occasion of the launch of the book Business as an Instrument for Societal Change, we co-organized a panel with H.H. the Dalai Lama in Brussels on September 12, 2016. The Dalai Lama told us: “This book is very important. If you conduct human activity, including activities in business, with a motivation of compassion, then you are more likely to experience success, including business success. Compassion makes you stronger, not weaker. This works for you as individual, but also for organizations. Customers will respect you and in the long run reward you for it. Moreover, a compassionate attitude will help you to never have regrets. Even if you make a mistake, if your motivation is compassion, you will have no regret”.
Launch with the Dalai Lama for a group of business leaders